On March 2024, WOW Spageti is launching an exciting new innovation WOW Spageti Aglio e Olio. This new variant brings restaurant quality deliciousness to your table, a savory and spicy kick with authentic Italian garlic, all ready in just 3 minutes. It's a true WOW experience for spaghetti lovers. The launch of the new Aglio e Olio flavor includes a full-scale execution, from product development to KOL and buzzer activation.
Introduce WOW Spageti's new Aglio Olio variant to a young audience, making this Italian-flavored spaghetti feel relevant, appealing, and accessible, without losing the brand's fun and "WOW moment" character
WOW Spageti partnered with TikTok creators to create a playful, viral debate around "How Do You Pronounce Aglio Olio?" and highlighted the product's key strengths (authentic Italian flavor, bold taste, and easy 3-minute preparation)
79,134,880
total views from 9 KOL posts on TikTok
with an exceptional Rp11 CPV and 47.70% total 6s view rate.
